MOC : [[BUSINESS]] - [[business model]] Source : Lienhttps://a16z.com/2020/02/06/100-true-fans/ Auteur : [[Li Jin]] Date : 2021-05-11 # Résumé : On peut vivre avec seulement 100 fans qui nous payent 1000€/an. Le principe est de créer une tribu (ref.[[Créer une tribu]]) et de faire des strates de statuts entre les membres dans lesquels ils ont différents avantages. ## Les notes permanentes de cette article : [[Sommaire 100 True Fans]] # Citations : I believe that creators need to amass only 100 True Fans—not 1,000—paying them $1,000 a year, not $100. Today, creators can effectively make more money off fewer fans. Here’s how it works: A creator can cultivate a large, free audience on horizontal social platforms or through an email list. He or she can then convert some of those users to patrons and subscribers. The creator can then leverage some of those buyers to higher-value purchases, such as extra content, exclusive access, or direct interaction with the creator. ==People are willing to pay more for exclusive, ROI-positive services that are constructive in their lives, whether it’s related to health, finances, education, or work.== In the offline world, people are accustomed to hiring experts across verticals (think interior designers, organizational consultants, public speaking coaches, executive coaches, and SAT tutors) and are willing to pay premium prices for the promise of measurable improvement and results. Now that mindset is filtering into our digital lives, as well. 1. Premium content ans community that has no close substitutes ==Frequently, premium content and community are bundled together to enhance the student experience by providing valuable social reinforcement and support. == 2. Delivering tangible value ans results While the US podcasting industry is still modestly monetized through advertising, the flourishing ecosystem of paid meditation and audio wellness apps like Headspace, Calm, and Aaptiv—all of which charge subscribers directly—indicate that users are willing to pay for content that tangibly affects their well-being. 3. Accountability ==The more a student pays up front, the more invested he or she is in achieving the desired outcome. Higher-priced creators don’t only offer more or better content, they also motivate and incentivize students to get what they paid for.== 4. Acces, recogniition and status It’s worth noting that limited access and recognition are unscalable, to some extent: people are, by definition, paying high amounts to gain exclusive access or to elevate their status above other users. The key to monetizing at $1,000 per fan, per year is tailored offerings priced at tiered levels. A creator might have a broad follower base on free social platforms, convert some of those followers to one-time purchasers or patrons, then uplevel some of those users to high-paying super-fans. For founders and operators, that means building products that align monetization with the end user value. The 100 True Fans concept isn’t for everyone, nor is 1,000 True Fans. Creators that have larger, more diffuse audiences with weaker allegiance or engagement are likely better off monetizing through sponsorships or branded products. For many, that path will be more lucrative—and require less heavy lifting—than designing the sort of high-value, personalized program 100 True Fans demand. Rather than viewing one’s fans as a uniform group, the 100 True Fans model calls on creators to distinguish between various subsegments based on affinity and willingness to pay. The relationship super-fans have with creators is different from regular fans: they become disciples, protégés, co-learners, and co-creators. As such, they require a whole new set of tools and platforms.